Gone Rural is a revolutionary leader in social enterprise. Inspired by 750 women weavers, this initiatives rethinks & transforms craft, taking it to new heights. Gone Rural started organically in the 1970s and was officially registered in 1992. The organization’s founder, the late Jenny Thorne, co-founded a series of shops across Swaziland which sold local crafts. Through these, she saw an opportunity to use handcraft as a means to empower the women of Swaziland.
The entity works with more than 750 artisans in 13 groups across Swaziland. The team consist of young women to gogos (grandmothers) and often with three generations of women from one family. Providing these women home-based work, Gone Rural empowers them with a sustainable income. This has allowed the woman to fulfill their traditional duties and provide care to their dependents.
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